Successful Brand Marketing Strategies For Online Marketers

What are brand marketing strategies and how can utilizing brand marketing strategies help an online business? Just like a bricks and mortar business, an online business also needs to suggest a positive image to the customer. In spite of what many people believe, branding is much more than creating a company logo and using a specific color scheme. Brand marketing strategies should also include the purpose, focus and image of the business. Let’s discuss some of the benefits with regards to brand marketing strategies.

Benefits of Branding:

Having your own brand helps people to remember your company as opposed to companies using a common name. Brand marketing strategies are about helping the target market to distinguish your company focus and purpose. Consumers are more likely to turn to your business when they are aware of what you do and what you’re all about.
Brand marketing strategies also will help you to become well recognized. People who may not yet have done business with you should still be able to recognize who you are and what you do. If they see your advertisements on the internet, receive your newsletter, receive regular mailings from your company by email, etc. then you’ve established a brand identity. When the tine arrives that they require your product or service then your company will be the first that they think of.
Using brand marketing strategies will help get and retain customer loyalties. It is a fact that people bond closely with brand identities. The astute consumer wants a quality product or service from a company they know they can trust. In delivering great brand identity people tend to remember you and your company. Quite frequently they’ll refer family, friends and associates to you based on their level of satisfaction.
Buyers will pay for image, it’s that simple. Society is very “brand aware.” Commonly people associate certain brand names with superiority and only choose to purchase certain brands for that reason. Brand marketing strategies can reward a business well when done wisely. When a consumer only wants one certain brand of a product or service, they are willing to pay any price to get it. Establishing a great brand using brand marketing strategies will give your company a superior brand image and make the consumer forget about the competition.

Brand Marketing Strategies Initial Steps Of Branding Yourself

It’s worth repeating that branding is much more than a logo and color scheme or a catchy motto. When using brand marketing strategies there are some initial steps that should to be followed to create a successful brand image.

Step 1: Brand Marketing Strategies Focus On the Competition

A key factor in creating a successful brand image for the network marketer is to set yourself apart from the competition. It’s imperitive to find how the consumer sees the competition and to recognize how the competitor sets themselves apart from others. Identifying the competitors weaknesses and strengths is also important. When the competition’s weaknesses are learned it’s much easier to learn from their weaknesses and can be an asset in helping to portray your business in a more positive manner.

Step 2: Brand Marketing Strategies Recognize Your Strengths

Once the competition’s weaknesses are known the focus should move to defining your own company’s strengths. Running a target market analysis can be most advantageous when what is learned from it is used. The usefulness of this tool will be realized by confirming that your company strengths are actually important to your target market. In knowing your company strengths and what strengths are important to your customers, you now have the ability to market these successfully to the public involving them in your branding campaign. Branding marketing strategies have to be implemented properly to work.

Step 3: Brand Marketing Strategies Be familiar with Your Customer

Getting familiar with the consumer is another key branding marketing strategy not to be ignored. Find out about their buying behaviors, how frequently do they buy? Are their purchases a select few or a wider array of services and products. Asking these types of questions can help to better market to the consumer. Also finding out your target customer’s needs, standard of living, attitudes and mindsets. In discovering and working with these personality qualities another key to marketing success has been found.

Step 4: Brand Marketing Strategies Be Your Brand

Be your brand, live your brand by making certain that your company truly expresses the brand identity you’ve established. In other words if you’ve established quick response time to customer inquires as one of your brand marketing strategies, then you must give response time to your customers. Every member of the company should live your brand and be your brand for your brand marketing strategies to be useful.

How to Make Sales With Branding

After the brand marketing strategies are in place then what? When thinking of the McDonald’s brand what comes to mind? Do the golden arches come to mind or Ronald McDonald? Similarly it is important to choose a niche online and brand our business accordingly. Get recognized for doing well in I area before moving on to another. Here’re some of the things needed to sell online with branding after the brand marketing strategies have been implemented.

1) Your own company website. This shows that you’re in fact a serious entrepreneur. Nothing screams amateur more than somebody showing a replicated affiliate web page. Your own domain hosted website is a wise brand marketing strategy.

2) An auto responder service and opt in form are two “must haves” in brand marketing strategies. Very likely your site’s visitors won’t purchase or join on the first visit. So when they leave your site you may lose them for good unless you capture their name in an opt in form. In doing this you are able to follow up with a series of emails messages. The follow up email messages help to reinforce your brand name in your target consumers’ minds. Remembering to keep the follow up at a respectful level of persistence can win sales.

All serious entrepreneurs must have an auto responder service. In adding to this brand marketing strategy you can increase your chances of capturing visitor names by offering a free gift like a report or eBook.

3) A profile picture of yourself and online signature adds not only a personal touch to your brand marketing strategies but lets your readers see that you are a real person.

4) Sound, if your speaking voice is pleasant then put a voice recording together with your profile picture and signature to help humanize your company website and establish a relationship with your audience. This is a great brand marketing strategy that works well for many marketers.

5) Start a business blog. Your blog can be an add on to your primary domain or if you’re working on a tight budget you can use a free blog service at least until you start to realize some profits. Every brand marketing strategy discussed here can be used into a free blog. The blog should be updated often with fresh, unique content that is relevant to your niche. The message of the blog should remain a consistent one, so off topic content should not be added. The goal is to keep the theme and message consistent. Readers of your blog can be kept updated about your blog’s content by using RSS feeds.

6) A final brand marketing strategy that will be very important to the online marketer is a domain name. A domain name can be registered and forwarded to point to your blog if you don’t use an add on to your primary website domain. Showing your audience that you’ve registered your own domain will show them that you are serious about your business.

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5 Strategies for Effective Brand Building

Planning to start a business? Wait! Are you ready for everything that it asks for?

By everything, I literally mean “everything”, be it the money factor, a team of workers, business advertising, business branding, and what not.

It’s not only about a business; you need to pre-plan things every time you plan to do something new. Now that it’s about your business, varied factors can influence it apart from the capital, space and a team of personnel. You need expertise in the field you are entering. If you have the same, of course, you won’t face any problem commencing the work, but you might not be able to manage all the things all the time either.

Running a business is not child’s play. You will need to heed numerous aspects of your business and focusing on all of them all by yourself may/will mean losing your grasp on your business. I can bet you will never want to lose the charisma of your expertise while you want to remain in a particular domain.

Why take a chance?

Maintain a healthy balance among all the facets of your company while not letting your expertise lose its magnetism. You must be thinking “how will I manage to do it on my own”. Easy! Raise the business standards – both for your team and your own self.

A trademark was all a business needed earlier to become recognizable. But, the same can now be a problem – a big one. It’s very much clear. Do you think about a company’s trademark anymore? I’m sure, not (neither do I). Then, what is that is working for the companies’ betterment and promotion, and making different enterprises renowned brands?

Yeah! It’s the market presence. The more you make your company known to people around the world, the more likely it is to be a leading firm, enjoying a great market share.

Well, today it is (literally) next to impossible to build a brand sans advertising it, publicizing it, and before the same, building an ethical business approach targeted at achieving complete customer satisfaction.

If not with a trademark or logo, how to build the brand?

This is certainly a good and rather, a big question that most businessmen are finding an answer to.

Brand building is no more only about redesigning the logo of your company, but has come a long way from the same. First understand what your customer wants in terms of quality, value and experience, and then make all possible endeavors to reach out to him. You have every right to let him know that your business can fulfill all his requirements.

Each brand, whether big or small, wants customer satisfaction on priority. Of course, if you make a sketch, you will not judge or rate it yourself. After a business is planned with its stratagem designed properly, its end products will only be judged by a customer, who may/may not turn into a paid client, eventually deciding on a brand’s reputation. Customers’ trust means customers’ loyalty, which gradually increases your business’s potential to take the limelight and outshine its rivals in the market.

Let’s have a look at some strategies that will help you build your brand in an easy, effective and transparent manner. But, before that, let’s better understand the term branding.

What is branding and how to make the first workable step?

Branding, in simple words, is an advertisement or promotion of a company. Advertising campaigns and promotional events are vital to spread the word about a business, followed by event sponsorship, which improves the brand equity. Brand equity is a term coined for describing a brand’s value in the marketing industry.

Products expire after a certain time period, but brands last longer. Branding is converting innovative ideas into a memorable experience. When branding is done for a business, credibility is gained by that business, which automatically drives more and more number of customers to it.

Why not SEO only?

What branding does is possible through SEO (Search Engine Optimization) too. But, branding is suggested alongside SEO, because only branding can help enhance a company’s online presence. One chance may be that you just want to bag a few dollars/pounds, and do not have any other aim to start a business. The other may be that you want to earn name and fame and earn your business good reputation in the “popularity game”. In the latter case, SEO alone cannot get you a huge traffic. However, the same might get you high ranking in the search results with a few workable keywords. Here comes the need for branding.

Let’s switch to some major brand building strategies now.

First of all, you need to spread awareness about your brand to ensure its success in the long run.

1. Ensure everything from a Great Logo to Target Audience-

When you plan to do branding to take your business to new heights, keep in mind a few things – where do you want your brand to reach, how people should view it and what its main focus is. Make the brand worth being lived by your customers and in order to do so, know your customers well.

First of all, make a smart choice of colors for the logo and everything about your brand. Colors should be such that people do not find an excuse to forget it. Besides, the logo plays a vital role in helping any brand make a mark. Thus, hire an expert professional to get your company’s logo designed in a way to leave a lasting impression on your clients.

And now when you have finalized a logo for the brand, let it be accompanied by a few words that people keep on reminiscing every now and then. Give it a tagline that defines your brand in pithy.

2. Following Ethical Approach with Targeted Audience in Mind-

Design an ethical approach to run the business operations. If you serve customers the way they want, they would later reflect on your brand for sure. Thus, decide how you want them to see you and how you will present your brand in an efficient manner in the public. Ethics should be your priority; do you keep it the same?

Your team of professionals is who you can eventually owe part of your success to. Get your employees involved in most of the tasks, for they have their own different way of working as per their perception and outlook toward the business values and operations.

While they do so, just instruct them on how to keep customers’ requirements in mind so as to meet them in a proficient and satisfactory manner. It is your targeted audience that will turn into paid clientele and therefore, you need to carefully judge who will be those people looking for your products the most.

3. Creating and maintaining a Big Social Circle-

Besides working for your customers, you must also work to reach out to them to know them better and maintain long-term relationships with them. Interacting with people will make you learn new things to do better for your business. Some customers will provide you testimonials to keep as a token of appreciation, which will do a lot in promoting your brand to new customers.

This is an era of social media/networking. Be it an individual, an enterprise, or an NGO. Everyone would socialize to promote themselves, their products, their services, their work, or anything that could take them to a whole new level.

When it comes to building relationships, number does not count. Reach out to as many people as possible, since each and every person will in some way or the other benefit you and your brand. While some will come up with a positive feedback that will act as a motivation for you to do better in future, some will turn to give negative comments, which will again encourage you to improve things and move on to turn these people into your brand’s admirers.

It is not only enough to meet people, but remember their names and a few details. The more you show them their value to you, the more they will be returning to you. However, this still does not mean that you are allowed to use flattery.

4. Paying Attention To The Visuals -

A logo will be something that will reflect on your brand. Keep the same vibrant and engaging, or else, you have the choice of hiring a professional to do the same for you. Think of a big brand like Apple or Mercedes, the logo of the same will strike your mind in a fraction of seconds. These brands have not done anything exceptional, but just created an easy-to-remember, attractive logo and applied effective marketing strategies to promote their brand while ensuring superior quality. This is what you need to do with your brand.

Remember to add your company’s logo to each of your products, whether it is a product’s body or its packaging. The message/tagline you have designed for your brand should also accompany the same.

Get copyrights for the same, because this is what will make customers recognize your brand and make an impression.

5. Organizing Promotional Campaigns or Events-

Never forget to organize such campaigns or events, online or offline, which could help people or customers know you better. Among the online methods may come video sharing, or a link to a product launch. You can use YouTube to share a video that is informative and helpful for your customers. Also, you can use Facebook or Twitter to promote your brand in another beautiful and easy way of posting or tweeting anything new about your brand from time to time.

You can also advertise your brand on different websites, which would initially require you to spend a few bucks or dollars. But, ultimately it would return you more money depending on the number of clicks and traffic to your website.

The Way of Events-Choose this way to gather a huge crowd and promote a new product or service of your company. A corporate event is the most common promotional method used today that helps to a high extent in driving a huge traffic to you and winning their trust too. And if you have that trust of your customers with you, you are at no risk of dwindling or dying out in the long run.

Stick to Your Say

If you have succeeded in becoming a renowned brand, or are making all possible efforts to be one, make it a point not to go off the track at any point of time under any circumstance. It is important to maintain the integrity and dignity in any business. You should do and deliver what you promise or commit to your esteemed customers. They are valuable to you since the very beginning of your business; they are your lead generators.

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Company Branding – Getting Started

In a competitive market place, the importance of developing your company brand should not be underestimated. Your brand is like the face of your company; it communicates your company’s values to consumers and promotes a recognisable identity that allows people to make an instant connection with your product or service.

Why is it so important?

Branding is the quickest way to communicate your company’s message to customers. Getting your brand design right can express the values of your business simply and effectively and allow people to make an instant connection between your brand and your business.

Implementing the correct branding strategy can also contribute to the credibility of your business. It’s important to recognise that business credibility cannot be achieved overnight, it is a gradual process of attaining and maintaining excellent customer service and delivering what your customers want. As your company becomes more established within the marketplace, however, your brand will provide a clear association with your company’s products and values, and will help to really cement your business in the consciousness of your target customers.

Good branding can create a bond between your business and your customers; if people can identify with a brand they are more likely to stay faithful to it. It is not unrealistic to state that effective branding generates an emotional response from customers, a sense of involvement and identification with a product or ideal. Capture the imagination of your target group with your brand and you will undoubtedly add to your customers.

Successful branding is more than customers recognising a logo. As you develop your brand and customers choose to invest in it, your brand will become synonymous with the distinctive qualities that will make your business stand out from the competition.

The Benefits of Creating a Strong Brand

A strong brand identity can influence the consumer to choose your products (or services) over those of your competitors. Once your brand is established and trusted in the minds of those consumers they are more likely to buy other products from the same brand with confidence, often at a premium. This process is crucial to success; as you continue to raise the profile of your brand and establish consumer confidence, the brand becomes more important than the product as the consumer becomes loyal to the brand. Creating and developing your brand, therefore, is not about making a sale but about leaving consumers with a clear and lasting impression of your company, your products and your values.

Where to Begin

Your company values are integral to developing your brand identity and the best place to begin a successful branding campaign is by identifying what you consider to be your company’s strengths. These could include things like excellent value for money, the ability to meet deadlines or outstanding customer service. The important thing about identifying your brand values is that those values are relevant to your target client group. If, for example, you work as a mobile hairdresser and your client group is predominantly pensioners, it would be more sensible for your brand values to reflect friendly customer service and affordability rather than cutting-edge, high fashion styling techniques. Whatever you identify as your company values, it’s essential that you deliver on them consistently.

Your existing customers can be a vital resource; talk to them! Ask them why they chose you over your competitors. Find out what is important to a potential customer in the decision making process and be prepared to make changes based on what you find out. Always remember that every exchange you have with a potential customer is an opportunity to reinforce your brand values.

Finding coherence across all aspects of your business is a key element of successful branding. From your business name to your logo and strap line, your business stationery and website, how you answer the phone and deal with customers and how your employees are dressed; every aspect of your business should contribute consistently to your brand identity and your company values. It’s important that your employees believe in your brand and communicate this to potential customers. The trick here is to keep it simple; identify a few central brand values and ensure that they are reinforced whenever possible.

Developing your brand needn’t necessarily cost a great deal of money. Identify your immediate priorities (e.g. logo and stationery design) and develop other areas as your finances allow.

Developing a Visual Brand Identity

As has already been discussed, a great deal of the work surrounding successful branding is concerned with establishing company values and with consistently pushing these values out into the market place and into the consciousness of potential customers. The visual aspect of your brand identity should go hand-in-hand with your company’s values in order to maximise your brand’s potential and to present your business in a coherent way. There are 3 main ideas to consider at this stage and these will permeate many of the ways in which you present your business.

Brand colours – Different colours have different associations and so it is essential that you choose colours that will represent your brand effectively. Companies that promote natural or organic products, for example, will often select the colour green for their packaging because of its obvious association with nature. It’s also important to consider the many ways in which your brand colours will be used; something that looks good on a website may not look so good on your company stationery.

Brand logo – It is important that your chosen brand colours work well with your logo. Company logos can take many forms and may incorporate symbols, pictures or other design elements. As with your brand colours, it’s important to consider what message you’re trying to communicate through your logo; the best logos are often the simplest ones. It’s also a good idea to think about whether your logo will translate well to a black and white reproduction where this may be necessary.

Brand Typeface – As important as the design of the brand colours and logo is the selection of your brand typeface; this will help to create the character or “personality “of your brand. Are you aiming to create a traditional image or do you want your brand to have more of a contemporary feel? Choosing the correct typeface to complement your brand colours and logo is an important step in the overall development of your brand.

The development of the visual identity of your brand is an important step in raising the profile of your business. Once you have created this identity, it’s important to make it work for you. Your company logo should feature prominently on every product, invoice and email associated with your company. It should be displayed on the uniforms of your employees, on security passes and on all company paperwork. The more visible, recognisable and memorable the visual aspect of your brand is, the greater the impact of your company on the collective consciousness of the consumer.

Your business advertising plays an important part in the promotion your brand. SlabAds.com work to promote businesses by giving you a large custom designed “SlabAd” to tie in with and complement your website and your brand as a whole. The ad itself is a link; if a user clicks on it they’re taken straight to your website. You can also add Facebook, Twitter and Google Map icons; again, these are links so a user clicking on them would be taken directly to your pages. There are 3 SlabAds on each page to maximise opportunities for “passing trade”.

In addition to the advert, we also promote your business on both Facebook and Twitter every day, several times a day; this can take various forms. We “tweet” about our businesses throughout the day, using the hash tag feature to ensure that each post is found by as many potential customers as possible. We also keep a look out for any posts that indicate that someone may be looking for a product or service that one of our businesses can provide. In addition to this, some of our businesses email us details of particular products, special promotions, offers or events that they particularly want to highlight and we promote those too. The motto of SlabAds.com is “Together we are stronger”, and our businesses embrace this and promote one another at every opportunity!

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